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Why do BTS fans care so much about that Billboard award? Of course they won.

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Final evening, the world shook on its axis as BTS received the Billboard Music Award for Greatest Social Artist. Because the the primary Ok-Pop group to ever even be nominated for the BBMAs, there was little to no probability that BTS would win.

Oh no, wait.

Final evening BTS received the Billboard Music Award for Greatest Social Artist, as a result of they’ve a large on-line following that they’ve rigorously cultivated since debut. BTS received as a result of they’ve actually tens of millions of devoted, Twitter-savvy followers who adore them.

Weirdly sufficient, it’s not stunning in any respect {that a} group with a web-based presence as large as BTS received an award for having a large on-line presence. It’s not a query of whether or not BTS deserved the award – they’re hard-working and proficient for positive, they usually greater than deserve recognition for each of these issues.

However profitable one thing at a music awards present that has nothing to do with music is… probably not both of those.

There’s been some speak just lately about BTS’ fame being utilized by different individuals for their very own achieve. Wale has been accused of it resulting from his collaboration with Rap Monster, and Perez Hilton (who’s someway nearly nonetheless related) has been dragged for always tweeting BTS’ official twitter over the previous few weeks since their BBMA nomination…amongst different issues. As if BTS are fairly little collectible figurines for him to lust over (keep elegant, Perez).

@BTS_twt RT when you’re attractive for @BTS_twt!! https://t.co/5bFWvUOkAd

— Perez (@ThePerezHilton) Might 21, 2017

Even because the awards final evening, a number of completely different web sites have been speaking about BTS. Vogue posted about how well-dressed the boys have been on the present final evening, which is truthful sufficient – however they know what they’re doing. I’ve by no means checked out Vogue’s web site earlier than in my life, and now I’ve as a result of they talked about BTS. So, it’s efficient.

However someway a Billboard award is a extra authentic recognition of BTS than a rapper like Wale looking for out Rap Monster for a collaboration as a result of…causes? Wale someway used BTS for fame however Billboard are speaking about them due to some pure altruistic motive, little doubt.

Besides Wale most likely doesn’t want BTS for fame. Granted, the gross sales of his most up-to-date album Shine weren’t something ground-breaking, however his 2013 album The Gifted debuted at No.1 and went gold not lengthy after. He’s additionally extremely well-respected and nicely considered within the trade, save for a struggle with Meek Mill (which has since blown over). The person has been carrying a profession for fairly a number of years, and has had the form of ups-and-downs that Ok-Pop followers aren’t used to. What we’re used to, as a substitute, is for a bunch to both bomb out after three years or get some enormous hype hit and experience that for the following 5 years until they don’t have an enormous scandal someplace alongside the road.

If something, a person musician eager to work on a monitor with one of many members is a way more direct means of claiming ‘I like your music and respect you’ than an enormous organisation applauding a bunch’s followers for simply being the loudest.

So then, what’s the distinction between a single individual or one web site utilizing BTS’ standing for their very own achieve and Billboard nominating them for an award?

Completely nothing.

When Billboard nominated BTS for Prime Social Artist, they knew precisely what they have been doing. What number of Ok-pop followers would have cared concerning the Billboard Music Awards if BTS hadn’t been there? In all probability quite a bit fewer than who care this yr – or will care sooner or later, because the Prime Social Artist is now one thing that fandoms can struggle over as an indication of their teams being higher than others, identical to music present wins.

Even the truth that Billboard are utilizing photos of BTS on their web site to speak concerning the BBMAs as a substitute of one other artist is proof that they know easy methods to play the sport. Ok-Pop followers love different Ok-Pop followers outdoors of the standard Ok-pop setting, and now Billboard counts as a Ok-pop fan.

That third one from the left although, amirite?

What’s most telling about the complete #BTSBBMAs expertise is how little BTS’ fandom understands itself. One way or the other it was stunning that BTS have a fandom large enough to even be nominated for an award that’s actually about having a large fandom, not to mention be nominated. That is even though a number of of their MVs have views into the lots of of tens of millions, and that you would be able to barely go wherever on YouTube with out seeing a remark with a Bangtan-themed username or ‘any ARMYs right here?’

No matter if ARMYs understand how large their on-line presence is, Billboard knew it. Ok-Pop isn’t some tremendous particular secret that solely a handful of individuals find out about anymore, or if it ever even actually was.

Ok-pop being recognised by large mainstream Western media websites doesn’t imply it’s someway ‘made it’, and BTS profitable an award at a music awards present that has nothing to do with music isn’t Ok-pop making it both. It signifies that mainstream Western websites have work out that Ok-Pop is marketable, which after all it’s. It’s not a foul factor to recognise this, and it’s not a foul factor to make use of it, since each side get one thing out of it.

BTS, and BTS followers, now get to say that they received at a US award present as the primary Ok-Pop group ever to take action. Billboard get a complete new part of followers, now that they get to reveal their chops in terms of speaking about Ok-Pop – even when they’ve really been doing it for a very long time.

The query is – will anybody who didn’t find out about BTS do not forget that they received every week from now?

The put up Why do BTS followers care a lot about that Billboard award? After all they received. appeared first on Past Hallyu.

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